- 10-year agreement includes the company’s iconic Champion and Hanes brands and special retail activations and presentations
- Champion brand activation planned with the VOL Shop ahead of September 24 football game against Florida
Winston Salem-based HanesBrands announced today it has entered a new 10-year partnership with the University of Tennessee as a primary apparel partner. Under the strategic agreement, HanesBrands has exclusive rights to design, manufacture and distribute high-quality, on-trend fanwear across mass and local channels, broadening the university’s access to retail markets.