Rob Prazmark, president of 21 Marketing and author of The Olympics Don’t Take American Express, joined us to share stories from his pioneering career in sports and entertainment marketing. From negotiating Visa’s exclusive Olympic sponsorship that transformed the brand’s global standing, to working with icons like Jerry Jones and launching major sponsorship programs, Rob offered an insider’s look at how sports marketing evolved into a multi-billion-dollar industry. He also reflected on the challenges posed by modern streaming platforms and fragmented audiences.

Learn more: 21mktg.com
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