Lauren Tiura, Founder & CEO of ROTH ID TAG, joined us on Good Morning LKN to share how a heartbreaking family tragedy inspired the creation of ROTH ID TAG—a life-saving identification system for children and families. With over 400,000 tags now in use across all 50 states and beyond, Lauren explained how the tags give first responders immediate access to critical information, ensuring no child is left unidentified in an emergency. Her mission is rooted in family, safety, and community impact.

Learn more at rothidtag.com or @rothidtag on social media.
Download the WSIC app for more local stories and community updates: https://wsicnews.com/app-download