Jack Salzman, Co-CEO of The Serve Pickleball + Kitchen, joined Good Morning LKN to reflect on the Cornelius destination’s first year and the community that has grown around it. He shares how The Serve brings together indoor and outdoor pickleball, Topgolf Swing Suites, dining, sports viewing, private events, business meetings, and social experiences, all with an emphasis on hospitality and service.

Jack also discusses adapting to what Lake Norman guests want, from evolving menus and large group gatherings to creating a space where families, professionals, retirees, and pickleball players can connect. Explore The Serve at theservepickleball.com.

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